Benefits of Blog
You have probably heard much discussion about the new phenomenon of weblogs, more popularly referred to as blogs. Long dismissed by serious webmasters and business people, blogs were thought to be the sole province of angst ridden teenagers, and a few self indulgent navel gazing writers. That is not the case any longer.
Blogs have stormed onto the internet, sporting strong Google Page Ranks, and often very large and intensely loyal readerships. The worlds of politics, sports, and business have seen an explosion in the number of blogs, over the past year. Blogs are everywhere on the internet. Along with providing a boost to your Google Page Rank, and to your search engine results pages (SERPs), blogs are a tremendous promotional tool for your website and your business as a whole. By adding a blog to your existing website, or as a cross linked stand alone site, a blog will pay heavy dividends to your business. By adding a human element and a sense of immediacy to your site, a blog will add not only potential new customers and clients to your business, but a healthy injection of goodwill as well. Blogs provide a powerful promotional vehicle both online and offline.
Perhaps it is about time to consider starting a blog.
Promotional benefits that blogs can provide
Blogs build regular readership traffic. Because of their frequent updates, often daily, readers will return very frequently to see the changes in your blog and returning visitors have a good effect to the traffic and also to the page rank of the website. A traditional static website has far fewer changes, and often requires coding and the assistance of a technical person. There is no such requirement for blogs.
Most blogging platforms allow for the transfer of fresh blog posts directly to a website, providing a continual supply of new material. Because of these regular additions of fresh keyword rich content to your site, you gain favor with the search engines because search engines give a lot of importance to updated content. The spiders will crawl your site more frequently and index your site more often. The new keyword laden content will create some pages that score highly in the search engine results pages (SERPs). Because at the end of the day it is the content of your page which will attract people to exchange links and there by increase the page rank.
The content of a business blog should not be blatantly promotional in nature. Instead, it should provide that benefit more indirectly. Posting regular blog entries about industry news in your business area, fair and unbiased product information and reviews, new product development information, and business advice for your readers will establish you as an expert in your field. As an expert, you will be called upon by the media for interviews and often as a speaker in your industry area. The promotional benefits of those activities are obvious. And if a web designing company is maintaining a blog then it is very easy for them to update their blog with latest content.
Other bloggers (people who write and maintain blogs) will also promote your blog, by linking to any blog posts that interest them and their readership. Bloggers are free and generous linkers of the blogs they read. Many bloggers are completely unaware of their Google PageRank and often of their blog’s position in the search engine results. They freely link to blogs for the content alone. The search engines are, at best, a distant secondary concern.
You get free publicity and promotion for your blog from other bloggers. Since many of the other bloggers, who link to your blog columns, are in posting similar themed content on their own blogs, you get the benefit of any topic sensitive PageRank that may be implemented by Google. You also get some much needed link popularity and some PageRank boost that help your site in the search engines.
